rel="sponsored" is for a link that is paid or sponsored. rel="nofollow" is an older, broader hint not to treat a link as a normal endorsement. An ad or a bought placement should not be disguised as an ordinary editorial link.
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Knowledge base›Link building›Nofollow and sponsored
Link building
Attributes that say what kind of link it is.
rel="sponsored" is for a link that is paid or sponsored. rel="nofollow" is an older, broader hint not to treat a link as a normal endorsement. An ad or a bought placement should not be disguised as an ordinary editorial link.