Label 111 Ltd
Privacy Policy
Laatst bijgewerkt: 15 mei 2026
1. Who are we?
PlainRank is offered by Label 111 Ltd, a digital studio that designs and builds SEO services, websites, web applications and digital growth systems. We are registered in England and Wales under company number 16456185.
| Company | Label 111 Ltd |
| Company number | 16456185 |
| Address | 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom |
| info@label111.nl |
2. Which personal data do we process?
- Contact details: name, email address, phone number — via contact forms, the free SEO scan or direct contact.
- Business details: company name, website URL, sector, place of business — on signup or a scan.
- Account details: login details, profile settings and preferences for the customer dashboard.
- SEO and project data: Search Console connections (with your consent), scan results, growth plans and actions.
- Communication data: the content of emails and messages via the dashboard.
- Technical data: IP address, browser type, pages visited and session duration — via cookies and analytical tools.
- Billing data: invoice address and payment status for paid subscriptions.
3. Why do we process this data?
| Purpose | Examples |
|---|---|
| Providing the service | SEO scan, growth plan, action centre, platform check, content briefs |
| Account management | Logging in, connecting websites, saving settings |
| Communication and support | Answering questions, sharing progress |
| Improving services | Analysing use of the website and platform |
| Marketing (with consent) | Newsletter or product updates — only after opt-in |
| Legal obligations | Bookkeeping and the retention duty for invoices |
4. Legal basis (GDPR)
- Performance of a contract (Art. 6(1)(b)): delivery of SEO services and platform access.
- Legal obligation (Art. 6(1)(c)): including the retention duty for invoices (7 years).
- Legitimate interest (Art. 6(1)(f)): security, fraud prevention and improvement of the service.
- Consent (Art. 6(1)(a)): including marketing cookies, the Search Console connection and the newsletter.
5. Retention periods
| Category | Retention period |
|---|---|
| Contact / scan requests | 2 years after the last contact |
| Customer files (active relationship) | Duration of the engagement + 2 years |
| Invoices | 7 years (statutory retention duty) |
| Account after ending | 6 months, then deletion or anonymisation |
| Analytical data | Max. 26 months |
| Marketing | Until unsubscribe |
6. Sharing with third parties
We never sell your data. We share data only with processors needed for our services, under a processing agreement:
| Party | Purpose | Location |
|---|---|---|
| Hosting (VPS) | Website and application | EU / UK |
| Google (Analytics, Search Console) | Analysis and SEO data | US/EU (safeguards) |
| Email provider | Transactional emails | EU |
| Payment processor | Subscriptions and invoices | EU / UK |
7. Data from your Google account
When you connect your Google account, PlainRank only requests the access you see on Google's consent screen. By default that is read-only access to Google Search Console. Access to Google Analytics and Google Business Profile is requested separately, only when you start that connection yourself.
| Access | What we use it for |
|---|---|
| Name and email address | Showing which Google account is connected. |
| Search Console (read-only) | Showing your websites, queries, clicks, impressions and positions, and turning them into actions and alerts. |
| Analytics (read-only, optional) | Showing visitors and conversions per page, so you can see what an improvement delivered. |
| Business Profile (optional) | Showing your location, reviews and figures. Changes or review replies are only sent to Google after you approve them. |
- PlainRank's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
- We use Google data only to provide the features you see in the dashboard. We do not sell it, use it for advertising, or use it to train general AI models.
- Staff only look at your Google data when you ask us to (for example for support), when needed for security, or when required by law.
- When you ask us to write a text, queries from your own Search Console may be passed as the topic to the writing service that produces it. Only for that text.
- Access tokens are stored encrypted. When you disconnect your account in the dashboard, we delete the tokens. You can also revoke access at any time via myaccount.google.com/permissions.
8. Cookies
We use functional, analytical and optional marketing cookies. Read the full overview on our cookie page.
9. Security
- HTTPS/TLS on all connections
- Limited access on a need-to-know basis
- Encrypted storage of sensitive tokens where applicable
- Regular backups
- Confidentiality for staff and processors
10. Your rights
You have the right to access, rectification, erasure, restriction, portability, objection and withdrawal of consent. Send your request to info@label111.nl. We respond within 30 days.
11. Complaints
Netherlands: Autoriteit Persoonsgegevens. United Kingdom: ICO.
12. Changes
We may update this policy. The current version is on this page. For material changes we inform active customers by email.